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Merchant Storefront

Show your store and products on Google

Let people find your products by searching on Google: the switch on the Setup page, how long it takes, how to help Google show your products well, and what it means when the box is greyed out.

Your store link works for anyone you send it to. With this switch on, people can also find your products by searching on Google — for example someone typing "red leather handbag Abuja" can land on your item, even if they have never heard of your store.

To turn it on: open Store Settings → Setup, find Google and other search engines, and tick Show my store and products on Google. It saves straight away — you will see "Saved - Google can now find your store". Untick it at any time to stop.

When the box is…What happens
Off (every store starts here)Your store works exactly as before for anyone you share the link with. Google is asked not to list your store or its products.
OnGoogle may list your store and every product you have published. Each product shows its name, price and whether it is in stock. Hidden items, and sold-out items you chose to remove, are never listed.
Be patient. Google visits on its own schedule. It can take a few days to a few weeks before your products start to appear, and turning the box off takes about as long to clear them. Nothing you do on this page makes it faster.

Help Google show your products well. Google reads what you typed when you published each item, so:

  • Use a clear product name that says what it is — "Ankara wrap dress, size 12", not "Item 23".
  • Write a short description with the words a buyer would search for (colour, size, material, brand).
  • Add a real photo and a price. Items with no price still show, but people click priced items more.

If the box is greyed out with a note under it, our support team has turned this off for your store, and the note says why. Contact support to change it. If the note says your online store is turned off, Google will not list it until the store is turned back on.

The full illustrated guide: Merchant Storefront (Wildfire) guide
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